Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to sell goods or services.
Marketing practice tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research.
As all of us already aware of many marketing strategies and techniques and yet not many of us aware of the most unique, effective, and cost-efficient tool that has been around us since 1980's, which is called Guerrilla Marketing.For the past two decades, we have explored the ins and outs of the weird world of guerrilla marketing. What was once a fringe movement in the world of advertising has become much more popular and mainstream since the 1980s, when marketing expert Jay Conrad Levinson introduced the concept to the world at large.
His ideas paved the way for small businesses to compete in the marketing arena with the big companies, ushering in an era of innovative and sometimes extreme marketing ideas. But Levinson’s ideas aren’t just about getting the customer’s attention: companies have to be ready and willing to back up their advertising with excellent products and services.
So, What is Guerrilla Marketing
Guerrilla Marketing is a way to showcase your business or product in unconventional methods that often times cost little-t0-no money. I’ve found some of the best photos that will show you just exactly why Guerrilla Marketing works and will definitely have you looking at them and going “Why didn’t I think of that?”
Why it Will Work for You
1. It takes very little money, if any, to implement.
2. It promotes product recognition and customer loyalty.
3. It doesn’t use ‘strong arm’ sales tactics.
Guerrilla Marketing VS Viral Marketing
Advertising executives are under a lot of pressure to make their campaigns successful. At some point, it occurred to some ad people that they could make ads so irresistible that they would actually be passed around willingly by customers.The result: self-propagating advertising. Guerrilla marketing sometimes takes the form of a viral campaign. The viral campaign happens organically and spontaneously; if it’s pushed too hard by its creators there’s a pretty good chance it’ll never get off the ground. Some of the most successful guerrilla marketing campaigns have taken the form of viral videos or websites.
Guerrilla Marketing is about theory and action
Did you know that guerrilla marketing isn’t just about putting up some posters or creating a rad short video? It can take on nearly any form. From strangers chatting with people on the street to making a product really hard to get hold of, marketers have lots of sneaky, amusing, and intelligent ways to get you to want what they’re selling.
Successful Guerrilla Marketing Ads
Guerrilla Ice Marketing-
A definitely fresh guerrilla marketing idea for Volkswagen. The new Polo is promoted in London with any icy car parked in the city center. As we can guess from the picture below, the air conditioning works pretty well.
Soma Foot Steps-
This coffee shop recently moved to a new location and introduced a wine bar.
References:
1. Web Urbanist: So...What is Guerrilla Marketing? An 8-Part Guide to the History and Approaches to Guerrilla Marketing
2. Wikipedia: Guerrilla Marketing Weapons
3. Guerrilla Marketing 101: Who Else Wants To Know How To Take The Marketing World By Storm And Make Incredible Massive Profits?
Further Readings:
1. Marketing Magic: 7 Strategies to develop word-of-mouth advertising
2. Guerrilla Marketing: Guerrilla Marketing, 3rd Edition: Secrets for Making Big Profits from Your Small Business (Paperback)
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